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The company was founded (in 1990) in Martina Franca, with the aim of producing ``haute de gamme`` female and male coats, produced according to excellent artisan processes. This is a purpose that the founder Domenico Lenoci and his wife Angela Caramia have consolidated over time through a meticulous style, which has always developed a growing success, developed in over 30 countries around the world, the current today by the new generation, with his sons Leonardo and Giandomenico who take care of and expand the sales network abroad (Korea, China, Japan, Russia, Kazakhstan, Kyrgyzstan, Kurdistan, Ukraine, Czech Republic, Holland, Belgium, Canada, Uzbekistan, Azerbaijan, Argentina, United States , Lebanon, Belarus, Spain, Tunisia, Greece, the United Kingdom, Jordan, Israel, Norway, Estonia, Germany, Switzerland, France, Italy).